Lasers, holograms and now smartphones – Augmented Reality have been offering n-number of possibilities for almost every industry.
This flashy technology has been burgeoning manifold and on the verge of exploding (not literally but pretty much).
Ever since the launch of Pokemon Go, researchers, developers and tech enthusiasts have been stretching the technological capabilities of Augmented Reality in many fields such as healthcare, education, retail, manufacturing, engineering design, aerospace and IT.
Though AR technologies have been around for more than three decades, its mainstream adoption is a recent phenomenon within the IT industry.
Most mobile app development companies are incorporating AR app development to build mobile applications that garner much attention across both business and consumer marketplaces.
For those who don’t have even the foggiest idea of what AR is, check the next section.
What Is Augmented Reality?
Augmented reality (AR) is no less than a futuristic technology that combines your real physical world and digital visual elements via technology.
Take for example – Snapchat and its filters. With AR, you can superimpose computer-generated images on top of your view of reality. To put it simply, AR development augments the vision you experience in your real life.
AR is a powerful add-on to any industry today and is widely utilised to boost engagement and create life-like experiences.
Since AR allows you to experience the digital universe and process digital information in mobile applications, its dominance is expanding the most among mobile app development companies.
Augmented reality application has changed the way businesses are carried out especially in the mobile app development industry. Keep reading to know how AR is impacting the scope of mobile development.
How AR Is Transforming The Mobile App Industries?
Traditional AR installations would require a complex process, expensive equipment and the highest level of technical expertise. However, with the advancement in technology and a flood of devices combined with innovative software engineering tools, mobile app development companies are able to develop reasonable AR solutions.
Here’re some of the ways Augmented Reality Apps are transforming businesses and customer experience.
1) Improving The In-store Experience
Augmented reality is capable of simulating products in actual size in virtual trial rooms that help give consumers a virtual in-store experience. This eases their buying decision. Firms such as L’Oreal, Sephora and Converse enable the users to try on clothes through virtual fitting rooms, saving both time and effort.
Another example is the IKEA Place app that allows its customers to place the furniture around their homes virtually without even leaving the comfort of their sofa. This way, customers can decide whether the furniture fits their space and looks good or not.
2) Location-based AR Apps
Such apps use geolocation data to provide information related to a certain location. Users can interact with the physical world but with an augmented overlay.
The location-based AR apps have been successful in providing customers with an immersive tour of the nearby geographic locations, any city or find where they parked their car.
3) Interactive Advertising
If you would have noticed, when you point the camera towards the cup in Starbucks Cup Magic, you can see animated characters like a fox, skater and so on.
This strategy by Starbucks resulted in enhanced customer experience and increased customer retention rate.
Not only Starbucks, but Motorola also set a perfect example by promoting Moto X’s customization where people could change the colour of the phone just by pushing buttons.
4) Innovative eLearning Experience
The education sector is getting highly benefited from AR technology by making online education or eLearning more creative and effective. Teachers can use virtual graphics or animations while interacting with their students to make the teaching more interesting and fun in real-time.
Some of the famous AR apps in education are ZooBurst and Chromville Science.
5) Improving Brand Awareness
Users today are very demanding. Simply sending out flyers or brochures won’t do the trick anymore. With AR-VR development, companies can develop augmented reality apps to attract new customers and retain existing ones.
This way, the technology increases your brand awareness and gives you an edge over your competitors.
We’ve only scratched the surface of how augmented reality is transforming the mobile app industry. AR is making advances in consumer markets that we’re just beginning to imagine.
Hire Us To Integrate Augmented Reality Into Your Business
Given the technological advancements, Augmented Reality has gained a strong foothold in several industries. In the coming years, we can expect more and more use cases and experiences with AR that will surely take the mobile app ecosystem to the next level.
If you have some great app ideas, you may collaborate with a leading AR app development company like Appventurez to get a robust app built with the latest technology that will attract customers and boost your business revenues.
To get started, contact us today!