DIGITAL SIGNAGE: WHAT ARE THEY AND HOW TO CHOOSE THEM?
Digital signage is often helpful in public spaces like airports, shopping malls, and schools. The use of digital signage in Australia has been increasing over the years. In 2017, it was estimated that there were more than 1 million digital displays across Australia. Digital signage is beneficial for a variety of purposes. For example, it can provide information about products or services on sale in the store or instructions for using a product. It is also helpful for advertising by displaying messages about products and services from companies.
Digital signages are helpful for many purposes, including:
– Information dissemination
– Public safety messages
– Emergency alerts
This technology has been around for a long time, but it has only recently become popular. The growth of this solution can be attributed to the rise of social media and the internet. Companies are now using it to promote their products and services.
TYPES OF DIGITAL SIGNAGE
Digital signage can help reach the marketing goals by providing a way to communicate with the customers in real-time. It can also help to increase customer engagement and improve customer experience.
There are two types of digital signage:
1) Traditional digital signage: This type is usually found in public spaces, and it can be seen on screens mounted on walls or ceilings.
2) Interactive digital signage: This is usually found in places where people gather and interact. It can be seen on screens mounted on walls or ceilings or projected onto a screen from a computer, tablet, or mobile device. The growth of interactive digital signage in Australia results from the increasing demand. The interactive digital signage market in Australia is expected to grow at a CAGR of 12.5% during the forecast period. Interactive digital signage is a relatively new innovation in the world of advertising. This technology allows people to interact with ads and offers, making the process more engaging than traditional static advertisements. Digital displays have traditionally been helpful in airport terminals, shopping malls, and various other public spaces.
FINDING DIGITAL SIGNAGE IN AUSTRALIA
The first factor is the type of content displayed on the screens. The next factor is the size of the screens and how they will be arranged in relation to one another. The third factor is how often content will change on the screens and how quickly it will change.
The future of digital signage will be driven by the need for more interactive displays that can provide real-time information to customers. This will require new technologies to process data quickly and efficiently while minimising power consumption.
In a major economy like Australia, it will be achieved by using artificial intelligence and machine learning to create personalised content for each individual.
Digital signage has been evolving with time. The first digital signs were static displays that showed text messages or images on a screen. Nowadays, it can be interactive and dynamic with touch screens, motion sensors, and other technologies.
The use cases of this innovation are endless – from retail stores to airports to museums. It can be used in any place where people gather and need information about what’s happening in the area or what they should do next.
Thus, it is easier to develop the business in real-time by choosing the appropriate digital signage.