Advertising is seen everywhere in Sydney—from billboards to building wraps, vehicle signages, and simple stand-alone banners. Countless Australian brands flaunt their innovative products and exceptional services across the cosmopolitan city.
Effective advertising is more than just eye-catching images or catchy slogans nowadays – though undeniably necessary factors. Durability is also a major factor for truly outstanding banners and signages. If you look up banners in Sydney, you will find various designs and techniques for your advertising needs.
Among several options, however, you should choose a material with the greatest capacity to stand the test of time and external environmental factors. Below are the two most common banner materials for outdoor display.
Vinyl banners are one of, if not the most, durable material used for outdoor displays. They are usually seen in building wraps, stadium flags, and billboards. Trade shows and festivals use this type of banner as well.
Most vinyl banners have a combination of materials. Heavy-weight vinyl is made up of polyvinyl chloride or PVC. As many people know, PVC is also used in plumbing pipes, window frames, roofing membranes, and other applications requiring heavy-duty materials.
Vinyl banners can withstand moderate wind, especially when mounted properly. They are fastened with grommets, or nickel rings, where ropes and cords go through to secure the banner into place.
Vinyl makes durable and water-resistant outdoor banners that are very unlikely to tear. Moisture that runs on its surface does not damage its graphics or affect its stiffness. They work well with UV resistant inks that do not easily fade in direct sunlight. This material fares well in external environments and takes at least three years before it fades or cracks.
Other advantages of using vinyl banners besides durability include vibrant and double-sided printing, matte or gloss finish options, and less cost.
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Mesh banners consist of interlaced layers of either vinyl or fabric. These layers are pressed together into a lightweight base material but with allowances of tiny holes where air can pass through. This is why mesh banners are preferred for windy environments. To avoid the risk of tearing, manufacturers follow the ratio of 70:30 of material to holes.
Mesh banners are good to use for extremely large signages as well. Large banners need holes to allow wind to get through. Otherwise, they capture more wind that adds force to its mounting brackets. Too much wind pressure can strain the banner and subsequently break its mounting system, leading to accidents.
The weave-like character of the banner gives it a semi-transparent appearance. The graphics seem to appear in muted colours that become more discernible when viewed from a distance. Nonetheless, businesses can use this to their advantage and develop creative designs people can see from afar.
Mesh banners are durable and airflow-friendly signages. Besides, they are much lighter, so they’re easy to transport and install. The next time you look up “banners in Sydney” to bring your signage ideas to life, consider the target location for your advertisements if it’s somewhere breezy.
Many other materials can be used for banners, such as canvas or polyester fabric. The two mentioned above, however, are proven to be the most durable. Each of them has its strengths, and it all comes down to the particular purpose of the banner.