One of the first steps in a business plan is determining your target market and why the buyer will purchase your product. For example, is the market in which you sell your product or service best for you? Are your business opportunities and practices transparent and consistent with the needs of buyers or consumers? Ask yourself: What are you selling outside of the original product or service? Consider this example: Several restaurants in your town sell basic food. But each of them is achieving their business goals by creating different needs and creating different buyers’ classes. One might be a fast-food restaurant, and another might be a restaurant selling pizza in a simple Italian kitchen. Another might be a seafood specialty restaurant famous for its wood-grilled menu.
These restaurants sell food, but they are also selling their different foods (according to buyers’ own needs) to customers with different needs. What they are selling is a combination of product, price, environment and brand experience. When starting a business, be sure to make your business unique. Do you need to perfect your product or service? What processes and differentiating factors will help you differentiate your business in a competitive market?
Organization and management
This part of the organization and management should include your company’s organizational structure, details of ownership of the company, a short profile of the board of directors’ management team, and qualifications. Also, who will do what in your business? What is their background, and why did you bring them into your business as a board member or employee? What are their responsibilities? It may seem unnecessary for one or two people to answer these questions, but the person reading your business plan may want to know who is in charge. So tell them. Please describe each section and a detailed description of their functions.
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