Lead generation is an essential component of any business organization. If you want to have reliable customers, you need to acquire leads on a regular basis. However, creating leads isn’t as simple as it appears it requires a great deal of precision as well as a significant amount of time. It is not just sending them connection requests and sending a thank you message. It has become much more complicated.
According to reports, the top marketing problem for 65% of firms is generating traffic and leads. Marketers today have a ton of new ways to reach out to potential clients and social media is at the forefront of this.
LinkedIn is the best source of high-quality leads. LinkedIn generates 80% of B2B leads out of all social media platforms, making it a terrific place for business professionals and executives to find potential customers.
Here’s how you can use LinkedIn to create leads without wasting your time.
1. Optimize your profile
You’ll be connecting with people you’ve never met before in many situations. As a result, you must ensure that your profile is as optimized as possible, otherwise, you risk being flagged as a spammer.
All you have to do is:
- Upload an appropriate and professional profile picture.
- Your title or profile headline should contain relevant keywords and should be small and up to the point.
- List all your past jobs and accomplishments.
- Write a profile summary that is engaging and true.
The most important thing they’re looking for is proof that you’re a person they can trust. Other than making sure your profile is entirely filled out, there’s nothing else you need to do here.
2. Post relevant content
Consider posting a diversity of content formats, including video, to ensure that your LinkedIn page and profile are strong. Adding this industry-relevant content can help you portray yourself as a competent source while also establishing relevance and credibility with potential consumers.
When you’re known as an insightful, helpful source, you’ll begin to form relationships with like-minded experts that meet your ideal customer profile.
3. Join LinkedIn groups
At its essence, LinkedIn is a social media site like any other. Users can build groups focusing on industry-relevant interests, much like they can on Facebook, and you should join these groups and have interactions with other professionals. After getting accepted in a group, send a thank you message.
You can post content and updates to initiate conversations about relevant issues. If you join groups properly, your potential clients will be able to see what you say and think of you as a trusted and reliable user.
4. Ensure that your sales and marketing departments are on the same page.
You’re probably well aware of the recent shift in customer purchasing habits. Customers nowadays conduct pre-purchase research online and frequently use marketing information to inform their purchasing decisions before contacting a sales representative. It’s crucial to align your sales and marketing teams since they both play important roles in attracting prospects and closing agreements, and their roles overlap more than ever before.
5. Make the most of your existing clients
The networking aspect of LinkedIn is its main attraction, and you should take advantage of it for lead generation. Connect with current customers and clients on LinkedIn and learn about their industry connections as they may be useful to you. Сloselyhq.com is an extensive feature to automatically attract the target audience for any business and not only!
If you have connections with existing clients, ask for referrals, references, or just discover how to approach someone who matches your consumer profile.
6. Be consistent
LinkedIn, like all of your other social media platforms, demands persistence. You’re not establishing yourself as a consistent presence with your contacts if you upload an article once a week and then log out. You should also keep in touch with your leads on a regular basis. Disappearing in the middle of a conversation is not a good look, and it does not increase their desire to conduct business with you.