In this digital era, people are shifting to OTT platforms like Netflix, Disney+Hotstar, Amazon Prime Video, and many more to watch their favorite series/shows and movies. These platforms are a window to not just exciting domestic content but also international content in several genres.
While we have witnessed the popularity of OTT platforms, DTH services have also grown over the years. Top DTH providers like Tata Play have outstanding DTH plans providing a mix of SD and HD channels at affordable prices. Individually, both OTT platforms and DTH services offer a fantastic media-viewing experience to the users. But together, DTH + OTT has changed the game!
How DTH Changed Entertainment in India?
When DTH or Direct-to-Home was introduced in the country, the entire digital entertainment industry vastly changed. Digital entertainment services were not upto mark across the country in its early days. But the quality and the packs offered through the popular DTH connections by leading service providers like Tata Play led to its boom over the years. Many experts have claimed that the TV viewing experience has improved after DTH came into the picture. It’s mainly because of the high-quality sound and picture broadcast directly to the user’s home. The programs offered by DTH service providers include movies, sports, kids’ programs, news, music, and many more. People can also choose the channels they want to see and pay only for them. Subscribers can stop, pause and even rewind events with no hassles.
How Have OTT Platforms Reshaped Entertainment in India?
The DTH services have offered a high quality experience and a convenient way for all the users to watch their favorite shows and events. But OTT or Over-the-Top platforms have taken things to another level in the entertainment industry.
The varied content on the popular OTT platforms is constantly changing the consumption habits of the viewers, thereby reshaping the industry in India. Don’t we all enjoy binging on engaging series such as Squid Games, Money Heist, The Witcher, and many more? The Indian viewers give equal importance to quality & quantity, which is a prominent feature of the OTT platforms. With people from all walks of life enjoying OTT content, it is safe to say that OTT has become the “NEW NORMAL” for entertainment in India.
Enjoy DTH and OTT Content Together with Tata Play
With an ambition to go beyond just DTH services, Tata Sky recently rebranded to Tata Play. With this rebranding exercise, Tata Play wishes to become a wholesome entertainment option for viewers. Tata Play, with the new name and identity, will provide both traditional TV channels and OTT platforms. They are offering access to several popular OTT platforms including Netflix, Amazon Prime Video, Disney+Hotstar, SonyLiv, Zee5 and many more for affordable prices.
Being one of the most valuable brands in India, Tata Play, in its all new avatar will surely revolutionize the entertainment world as we know it.