Let’s begin by presenting an example. Would you eat pasta for breakfast and hot chocolate to quench your thirst? The answer would be a definite no. While these are highly delicious, there is a time for everything, and not all food groups consummate your appetites.

That is precisely how animated business videos work. There are several unique types of animated business videos, each catering to a different purpose.


1) 2D Character Animation

2D character animation is the most celebrated type of animation and revolves around characters and scenes depicted in a 2D space. It gives them the illusion of depth, enabling versatility, customization, and emotion-provoking videos.

2) Motion graphics video style

Motion graphic video styles are skin to 2D character animation and engage people by being sincere. They are favorable for companies who wish to showcase challenging products and services, such as tech. This pattern brings vigor to the table by visually amalgamating large amounts of data with agility and perfection.

3) White Board animation

These videos are fundamental for B2B ( business-to-business) and B2C ( business-to-consumer). The pattern is ideal for probing more profoundly into a commodity, service, or process details. It entails black figures being drawn on a whiteboard to illustrate ideas and concepts. It is an exciting medium to engage people and bring forth clarity. Complex messages can be explained better through this tool.

4) 2.5 D Animation style

These videos are 3D in nature. They devise objects by layering them to create a more refined and fluid piece. All the elements are designed in 2D but played in a manner to give it a 3D illusion.

It is a cumulation of graphics, visuals, and unique video styles to create an articulate masterpiece that is thought-provoking. The most fundamental advantage of the video is that the excess 3D expense is inessential for them.

5) 3D Animation style

As the name suggests, 3D videos create new and sterling content by using unique animation. The aesthetic stands out (quite literally) and engages audiences by zooming into specific facets of the video and maintaining focus. However, it is not as widely used because they are expensive modes to create and are challenging to design.

6) Stop motion video style

Such styles use a particular type of method to concoct their videos. They photograph particular objects and place them according to the video’s necessity. Subsequently, they create the illusion of movement while things are stationary. These videos are highly commonplace in TV ads etc.

7) Typography explainer video type

Typography videos possess a classic charm that is not very versatile. Its simplicity bodes well for specific purposes, not all. It can articulate the messages meaningfully for peculiar projects.

8) Screencast

These are screen captures, recorded in a video, and played as a narration. It is rudimentary and self-explanatory. Start-ups commonly employ it owing to its economical pricing and simplicity.

9) Live-action

Live-action is not a type of animation, but because it is accurate, people explaining a concept in 3D, People often call it animation. It establishes a connection between both parties.

10) Live action with 2D animation

This is an assimilation of live videos with subtle 2D animations to create a more substantial impact. The rationale is to generate a dynamic between both elements and make it interactional.


These are different types of animation styles used by businesses.

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