Disruptors constantly seek to change the status quo. This can be in any industry, with any company, and with any product. Disruption doesn’t care about boundaries or size; it just wants to shake things up. For example, look at Uber and Lyft. They are ride-sharing apps that have disrupted the taxi industry.

While they are still working out some kinks, they have changed how we think about getting a ride somewhere. Now let’s take a look at another example: using older technology with new technology to create something completely different – or “disruptive” if you will. These are examples of disruption in practice that we can all learn from as creators and marketers.

What Exactly Is Disruptive Innovation?

Disruptive innovation is a theory that describes how new technologies are adopted and implemented. The key is that the new technologies are applied in a different way than the original technology would suggest. For example, the internet is a disruptive innovation that has changed the way we communicate and do business. Email, websites, and social media have completely changed the ways we communicate and do business. These are great examples of how new technology has disrupted old ways of doing things.

Why Is Disruptive Innovation So Important?

Disruptive innovation is important because it allows us to change with the times. The world is constantly changing and evolving, so we need to be able to adapt and adjust to these changes. Disruptive innovation gives us the ability to do just that.

If you want your business to be successful, you need to be able to change with the times. If you want to stay relevant and be successful for the long haul, you need to be able to change and adapt to any situation. There will be times when the status quo needs to be disrupted.

How Brands Can Leverage Disruptive Innovation

CEO of the leading Australian tech news publication, Mr Giannelis says, for disruption to be successful, brands need to understand the tech landscape.

“The different technologies available to them and how people are using those technologies. They need to be able to identify trends, identify which technologies are growing in popularity, and see what is being overlooked. It is important to have a clear understanding of where your customers are,” says Mr Giannelis

With traditional and social media outlets growing, the landscape is more complex than ever before. If you can identify the technologies your customers are using and how they are using them, then you can better identify opportunities for disruption.

How Old And New Tech Can Combine

There are many different examples of how disruptive innovation can work. One that is really interesting is using old and new tech to create something completely new. For example, companies are taking old radios and creating podcasts and audio content with them.

This is just one example of the many ways you can combine old and new tech. There are many other ways you can use different types of old and new technology to create something new. You just have to be creative and open-minded!

Conclusion

Disruptive innovation is important because it allows us to change with the times. The world is constantly changing and evolving, so we need to be able to adapt and adjust to these changes. Disruptive innovation gives us the ability to do just that.

For disruption to be successful, brands need to understand the tech landscape. They need to identify trends and identify which technologies are growing in popularity and which are being overlooked. If you can identify the technologies your customers are using and how they are using them, then you can better identify opportunities for disruption.